23:13 | 21st September 2017

UK News: News

Sat 1 Dec, 2012
By Editor


'Protect Your Passion' is airing on MTV channels internationally.

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iPhone App (HIV iChart) launched to access HIV drug expertise

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MTV STAYING ALIVE RAMPS UP SUPPORT FOR WORLD AIDS DAY

MTV STAYING ALIVE RAMPS UP SUPPORT FOR WORLD AIDS DAY

New grants bring total grassroots investment in young organisations to over $4 million

MTV Staying Alive Foundation - responsible for international HIV and AIDS education and awareness activities, including grant-giving and content production - has this year again renewed its commitment to supporting World AIDS Day on December 1, with a raft of new grantees and a bespoke public service announcement (PSA).

Since 2005, SAF has provided 417 grants in more than 60 countries, spending more than US$4million directly with young people working to stop the HIV epidemic in their communities. SAF 2012 grants will include a wide variety of recipients including projects targeting men who have sex with men in Nigeria, female factory workers in Pakistan and young offenders in the USA.

In the UK a new grant will go to the organisation 'Chasing Zero' which works with school children in Oxfordshire, Buckinghamshire, Bedfordshire and Hertfordshire, to raise awareness about the effects of HIV and AIDS globally.

24 year old Joel Wallington will lead the two part school programme, with a focus on prevention, as well as stigma and discrimination associated with the virus. As part of the programme students will fundraise for those affected by HIV and AIDS locally and also in sub-Saharan Africa through their ice-cream enterprise.
Commented Georgia Arnold, Executive Director, MTV Staying Alive Foundation, "Our grantees are dynamic, inspiring leaders who are helping the MTV Staying Alive Foundation achieve our vision: of an HIV Free Generation. We were overwhelmed by the quality and number of proposals submitted this year, and congratulate all our successful grantees, all of whom have demonstrated an unwavering commitment to real change in their own communities."
Simultaneously, MTV Staying Alive Foundation's brand new World AIDS Day PSA, entitled 'Protect Your Passion' is airing on MTV channels internationally.

This captivating film, created by MTV and Smash Collective, will also be showing in New York's Times Square until December 1st. With a strong call-to-action, viewers who navigate to the Foundation's website will be encouraged to share the PSA, educate themselves about the virus, and pledge to take an HIV test They are also invited to make a small donation to the Staying Alive Foundation.

Finally, as part of the Foundation's continued efforts around HIV and AIDS, on World AIDS Day, Durex will be donating 600,000 condoms to MTV Staying Alive for distribution to current and new grantees.

The support comes as part of their #1share1condom campaign, where Durex aim to get 2.5million people to tweet the hashtag, resulting in 2.5million condoms being distributed to HIV awareness projects. MTV is promoting the Durex hashtag through its own social media presence and on the MTV Staying Alive Foundation website.


For more information on the MTV Staying Alive Foundation, please visit www.stayingalivefoundation.org

 

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